In this episode, host April Roberts addresses a common challenge faced by entrepreneurs: how to get prospective clients on their calendars.
She shares practical tactics that have helped her maintain a steady stream of clients over the past year. These include delivering value, leveraging social media, direct messaging for relationships, maintaining a networking calendar, responding promptly, and providing value through follow-ups!
Tune in to hear exactly what you should do to fill up your calendar, and real stories from April’s journey to get a booked out calendar in 2024.
Learn more about the Vixen Founders Collective: https://vixengathering.com/vixen-founders-collective/
Key Takeaways:
01:40 April’s Personal Journey and Business Challenges with filling her calendar
02:20 Aligning with Strategic Partners
03:27 Tactics to Fill Your Sales Calendar
06:29 Delivering Value to Clients
11:27 Social Media Presence and Engagement
15:55 Networking and Building Relationships
18:02 Importance of Quick Responses
20:10 Follow-Up and Providing Value
20:54 Offering Test Drives and Testimonials
25:10 Final Action Tips
Mic Drop Moments:
“Strategy is the big picture of what you’re trying to achieve, while tactics are the hands-on actions that get it done.”
“When hiring support for your business, it’s crucial to align with people who share your energy, purpose, and vision. This alignment ensures that everyone is working towards the same goals.”
“The key to keeping your sales calendar full is delivering value and letting your clients know you’re open for business. Over-deliver, and your clients will naturally want to introduce others to you.”
“Treat prospecting as an adventure. Shift your mindset from ‘I need to sell something’ to ‘How can I bring value to this conversation?’ This shift leads to more authentic and successful interactions.”
“Create a networking calendar and stick to it. Whether it’s attending events or scheduling reach-outs, consistency in networking is key to building valuable relationships.”
“Speed equals trust. Responding to inquiries and following up quickly builds trust with your prospects and clients, showing them that you value their time and interest.”
“Embrace an abundance mentality and focus on collaboration over competition. Helping others and sharing value creates a win-win environment where everyone can succeed.”
Resources:
LinkedIn: https://www.linkedin.com/
Instagram: https://instagram.com/
Bethany Frankel and Skinnygirl: https://www.skinnygirlcocktails.com/about-us
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