Are you stuck trying to fit into someone else’s mold? Rachel Burr is here to help you break free, embrace your authenticity, and lead with confidence. Transformation isn’t always pretty—sometimes it’s downright gooey—but it’s the key to unlocking your true potential. Ready to step into your power?
Rachel shares her journey of leaving a PhD program to embrace a new path, how to navigate leadership with authenticity, and why breaking free from societal “cookie cutter” molds is essential to becoming your true self.
Rachel also discusses her new book, Butterfly Goo: The Down and Dirty Truth of Transformation, offering a deep dive into the often-overlooked struggle of change and how we can harness it to bring out our best selves. Whether you’re leading a team, running a business, or simply trying to find alignment in your personal life, this conversation is packed with insights, actionable advice, and inspiration.
Learn more about becoming a founding member of The Vixen Collective here.
What if you could design a schedule that feels aligned, joyful, and productive? Get your CEO Calendar here for free: https://vixengathering.com/vixen-ceo-calendar/
Key Takeaways:
- Rachel’s “big quit” and the courage it took to leave a PhD program.
- The idea of “cookie cutter” leadership and why forcing yourself into a mold leaves the best parts of you behind.
- How to foster safe, open communication with teams and navigate ambiguity as a leader.
- The importance of balancing vulnerability with providing stability in leadership.
- Practical tips for self-awareness and authenticity in life and business.
- An inside look at Butterfly Goo and why transformation is more than just the beautiful result—it’s about embracing the messy process.
Who is Rachel Burr?
Rachel is an executive coach, leadership consultant, and people expert with over 20 years of experience helping leaders, teams, and organizations thrive. She understands that leadership is complex—navigating human behavior, building culture, and driving success is no small feat. Most leaders excel as individual contributors before stepping into leadership, not because they’ve been trained to lead people. That’s where Rachel steps in.
Her approach focuses on helping leaders unlock their full potential by embracing their unique strengths, values, and talents. She believes leadership isn’t a cookie-cutter mold but an opportunity to create meaningful impact through authenticity. Rachel works with leaders to identify their strengths, overcome challenges, and develop actionable strategies to grow as individuals and build high-performing teams.
With two master’s degrees in organizational development and clinical psychology, along with numerous certifications, Rachel brings deep expertise and a lifelong passion for learning to her work. She partners with leaders to craft personalized paths to success, empowering them to lead authentically and with purpose.
Mic Drop Moments:
“When you push that cookie cutter into the dough, you leave a lot of really great goodness on the outside.” – Rachel Burr
“You have everything you need within you to transform—just like the caterpillar already has what it needs to become a butterfly.” – Rachel Burr
“Leadership is a balance of vulnerability and providing stability. It’s about holding space for others while managing your own authenticity.” – April Roberts
Resources:
https://www.instagram.com/catamentum
https://www.facebook.com/Catamentum-103683172004444
https://www.linkedin.com/in/rachelmburr
Book: https://butterflygoobook.net
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Learn more about becoming a founding member of The Vixen Collective here.
What if you could design a schedule that feels aligned, joyful, and productive? Get your CEO Calendar here for free: https://vixengathering.com/vixen-ceo-calendar/
Join the Abundant Business Women Facebook Group: https://www.facebook.com/groups/554279832905581/
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