Women are good at sales!
In this episode, we’re diving into a topic that many women tend to dread—sales! But here’s the twist: women are naturally great at it. Our guest, Rachel Morgan, brings over 13 years of experience in luxury retail and a track record of nine record-breaking sales months as a store manager. Now the founder of Rachel Morgan Coaching, she helps businesses develop high-impact sales strategies centered around genuine customer relationships.
We cover why sales doesn’t have to be pushy, how focusing on connection can increase conversion rates, and actionable strategies to create customer loyalty. Rachel also shares how her time managing a century-old fine jewelry business shaped her sales philosophy and why follow-up is one of the most critical (and often overlooked) components of success.
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Key Takeaways:
- Why women stress over sales and how to reframe your mindset
- The power of customer relationships in boosting long-term sales
- How a simple 1% increase in conversion can transform your business
- The importance of using names and personal engagement in sales
- Strategies to follow up meaningfully without feeling awkward or pushy
- Why sales doesn’t end after the close—it starts there!
- Tips for motivating a sales team and creating a structure for success
Who is Rachel Morgan?
Rachel Morgan worked in the luxury retail industry both as a sales associate and Store Manager for a combined 13+ years. As a former Store Manager, she led her team to 9 record sales months, trained and mentored those in leadership roles, and consistently ranked in the top 5 for store sales performance. Now as a Sales Trainer, and owner of her own company, Rachel brings her frontline retail knowledge from working on the sales floor and her proven techniques and strategies to drive sales to show sales teams how to turn more lookers into buyers through workshops, consulting, and training.
Mic Drop Moments:
“Sales is about relationships—making people feel seen and heard, not just pushing products.” – Rachel Morgan
“You don’t have to close every person. The key is how you make them feel during the process.” – Rachel Morgan
“A 1% increase in conversion can increase your sales by 4%. Small changes can lead to big results.” – Rachel Morgan
“We’re often afraid of being pushy, but ironically, that fear can make us come across as pushy.” – Rachel Morgan
“The first sale isn’t the only sale. Sales often truly begin after the close with follow-up and customer care.” – Rachel Morgan
Resources:
Website: https://www.rachelmorgancoaching.com
Instagram: https://www.instagram.com/rachelmorgancoaching
Facebook: https://www.facebook.com/rachelmorgancoaching
LinkedIn: https://www.linkedin.com/in/rachelmorgancoaching/
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Learn more about becoming a founding member of The Vixen Collective here.
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