Are you struggling to figure out how much to charge for your services? Unsure if you’re pricing yourself too low or too high?
In this episode, I am joined by three experts, Amanda Kaufman, Kay Sibson and Sara Heald to tackle one of the most requested topics: how to confidently charge what you’re worth. If you’ve been wondering how to set the right price for your services, stand strong in your value, and avoid undercharging, this episode is packed with the insights you need.
Our host brings together three incredible women—Kay Simpson, Amanda Kaufman, and Sarah Heald—who share their personal stories and practical advice on overcoming pricing struggles and building businesses that reflect their true worth.
Learn more about the Vixen Founders Collective: https://vixengathering.com/vixen-founders-collective/
Key Takeaways:
How to Own Your Worth: Why it’s essential to stand in your value when setting your prices.
Pricing Strategies That Work: Practical tips on researching the market and charging what you’re worth.
Stories of Success & Struggles: Real-life experiences from entrepreneurs who overcame the fear of undercharging.
The Power of Quality Over Quantity: How to attract the right clients by focusing on delivering value and not just volume.
Mic Drop Moments:
“Pricing is not just about money; it’s about recognizing your worth and the transformation you offer.” – Amanda Kaufman
“There’s no money in your comfort zone. Growth is uncomfortable, but it’s where the magic happens.” – Kay Sibson
“Your pricing can dictate the quality of clients you attract. Don’t be afraid to charge for the value you provide.” – Sara Heald
Who are Amanda Kaufman, Kay Sibson and Sara Heald?
Amanda Kaufman is the founder of The Coach’s Plaza, has generated over $2 million in revenue, primarily through co-created action coaching and courses. Her journey exemplifies the power of perseverance and authentic connection in the coaching and consulting world.
With over 17 years of business consulting experience, Amanda Kaufman shifted her focus to transformative client relationships, overcoming personal challenges like social anxiety and body image issues. She rapidly built a successful entrepreneurial coaching company from a list of just eight names, quitting her corporate job in four months and retiring her husband within nine months.
Kay Sibson is the founder of Novapricity, LLC. She specializes in helping creatives and event-based businesses achieve sustainable success. Her approach integrates mindset, soul, and strategy, empowering her clients to align their business growth with their personal values and vision.
Sara Heald is a wife, mother of two, and the founder of Sara In The City (a corporate event planning business based out of Houston). After becoming a stay-at-home mom during the pandemic, she took on the challenge of entrepreneurship. Not only did she exceed all her business goals within the first year, but she also managed to continue dedicating herself to her family wholeheartedly. Now, with over 20+ years of event planning experience, she helps people create unique experiences that their guests will remember while fulfilling clients’ business goals.
Resources:
Expert Pricing Stategies: https://bit.ly/expert-pricing-strategies
Amanda’s Website | Instagram | Facebook | LinkedIn | YouTube
Kay’s Website | Instagram:
Sara: Sara in the City | Instagram | Facebook | LinkedIn
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