The backend of your business is just as important as what you are showing to the world! It is truly the backbone of your business, and without a solid foundation it is easy for things to slip through the cracks!
In this episode, April Roberts is joined by Dianne Shelton and Jillian Storie to dive deep into the importance of having a solid back office system to support your business growth and personal sanity. The conversation focuses on how to streamline operations, manage your team effectively, and create systems that scale your business.
Learn more about the Vixen Founders Collective: https://vixengathering.com/vixen-founders-collective/
Key Takeaways:
- The critical role of systems and organization in growing a sustainable, scalable business.
- Differences between a Virtual Assistant (VA) and an Online Business Manager (OBM) — and why an OBM might be exactly what your business needs.
- How to overcome common challenges in managing sales, leads, and client relationships with practical tools like CRM systems and ClickUp.
- Real-world examples of how Jillian and Diane help their clients get out of overwhelm and into flow by streamlining operations and automating sales.
- The difference between being a visionary CEO and managing the backend operations of a business.
- How systems can help you reduce “cognitive overload” and why it’s essential to have a clear, functional CRM for managing client relationships.
- Tips on creating a personalized workflow that supports your business goals and daily tasks.
- Finding the balance between your business and personal life — why rest, restoration, and feminine energy are vital for success.
Mic Drop Moments:
“Women face cognitive distractions all day, like wearing uncomfortable shoes that hold us back. We spend so much mental energy worrying about whether we can walk comfortably from one place to another, while men don’t even think about their shoes once they’re on.” – Dr. Steffie Tomson
“It’s shocking that so many women’s shoes are still designed by men who never have to wear them. How can they understand the real needs of women’s feet when they don’t experience the discomfort or limitations we do?” – Dr. Steffie Tomson
“Comfort doesn’t have to mean sacrificing style. Women deserve shoes that are both fashionable and functional, allowing us to move through our day without the constant worry of discomfort.” – Dr. Steffie Tomson
“I didn’t just want to create another shoe; I wanted to innovate. My focus is on the midsole, the part of the shoe that absorbs the impact. Too many shoes are made with just a few millimeters of foam, which does nothing to support the force our bodies put on our feet.” – Dr. Steffie Tomson
“I’m on a mission to disrupt the industry by advocating for women’s overall health through better footwear. It’s not just about shoes—it’s about cognitive, physical, and mental well-being, and women deserve more.” – Dr. Steffie Tomson
Who are Dianne Shelton and Jillian Storie?
Dianne Shelton is the founder of Passion Breakthrough. She helps heart-led business owners convert more leads to automated sales while having more fun in their business Typically clients work with her to build a SCALABLE business that goes beyond the traditional make-a-website-that-no-one-visits or “social media fans who likes but never buys”. Her expertise is backed with computer science & MBA degrees paired with corporate management experience serving small to mid-sized businesses and Fortune 500 companies, scaling multimillion dollar online projects. Nowadays, she supports clients in 170+ countries to monetize and scale their online business through 1-1 mentorship, mini-courses, and inside her programs. Dianne is also an author, speaker, and always in search for good food.
Jillian Storie is a part-time mind-reader, full-time business back-end architect. She crafts streamlined, efficient & intuitive systems for the CEO who is focused on scaling their income and impact. She has decades of supply chain and business management experience previous to my entrepreneurial journey.
Resources:
Dianne’s Instagram | Website | Freebies | Facebook Group
Jillian’s Instagram | Website | Use Promo Code Vixen Voice for 20% Jillian’s services
Vixen Founders Collective: https://vixengathering.com/vixen-founders-collective/
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