Today, I’m joined by two powerhouse women in digital marketing who are here to break down the most frustrating parts of your business: lead flow, ads, and engagement! If you’ve ever been stuck in the chaos of figuring out how to scale your marketing, then trust me, you won’t want to miss this.
In this episode we dive deep into the world of digital marketing with two incredible guests: Ashleigh Chanel, CEO of Make Your Mark Digital Marketing Academy, and Emma Barrera, CEO of Right Hand Glam and founder of the Engagement Academy. Together, we’re talking all things marketing, including lead generation, paid ads, and the power of engagement.
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Key Takeaways:
- The magic of combining organic engagement and paid ads: Ashley explains why you don’t need to wait for organic growth before using paid ads and shares her journey to building a multi-million-dollar business using smart ad strategies.
- The importance of strategic engagement: Emma breaks down how her agency supports clients by taking over their social media engagement, helping businesses grow by building authentic relationships.
- Overcoming business horror stories: Both Ashley and Emma discuss how to avoid the marketing pitfalls and horror stories they’ve heard—and how their strategies are designed to give you data-driven results.
- Patience in lead generation: Emma highlights why organic lead generation can take time, but how data and consistent engagement are key to turning prospects into clients.
- Learning from others’ tuition: April shares why learning from the “tuition” of others (their time, money, and effort) can save you years of trial and error in your business growth.
Mic Drop Moments:
“When women get paid, the world changes.” – Ashleigh Chanel
“Stop waiting to go viral. Take action, be strategic, and make your own success happen.” – Emma Barrera
“Marketing is compounding. Whether organic or paid, it’s all about building on your data and trust.” – Ashleigh Chanel
“Be your own advocate and never be afraid to question what’s working and what isn’t in your business.” – April Roberts
Who are Ashleigh Chanel and Emma Barrera?
Ashleigh Chanel is a world travelling lover of charcuterie boards, 15 year expert Digital Marketer & the CEO of Make Your Mark Digital Marketing Agency. Ashleigh Chanel helps profit-driven business owners reach their first or next few million. She does this using ads and other revenue-generating marketing strategies that create ease in business so their impact can be amplified without the extra time and stress. Not only does Ashleigh focus on her clients business goals but also aligning their marketing to how they want their business to run over the next 5 years. And that includes automating their authenticity. She positions her clients as authorities in their industries with tailored organic and paid marketing and advertising strategies. So they can be present without having to physically be present.
Emma Barrera (she/her) is the CEO of Right Hand Glam, The Engagement Agency. Using data-driven strategies, Right Hand Glam supports scaling service providers & coaches in organically growing your following and increasing brand awareness, ultimately converting conversations to cash. Over the past four years, Right Hand Glam has grown to a team of seven and has served hundreds of businesses around the globe. Emma is also the founder of The Engagement Academy, a program that gives SMMs, VAs, and 9-5 dropouts the tools, tech, and tenacity to add engagement to their product suite. Over the past three years, Emma has trained over 200 service providers in her systems, strategies, and SOPs. She is a TEDx Speaker and scaling mentor, serving CEOs who are looking for business + mindset support to scale their own businesses to agencies. Outside of work, Emma can be found at rehearsal, traveling the world (her team often jokes that she’s never actually in the country), or jamming to Stevie Nicks. She lives in the suburbs, somewhere between Philadelphia and Wilmington, with her partner, Luke, and fur babies: Beans, Nala, and Remy.
Resources:
Ashleigh’s Website | Instagram | Facebook | TikTok | Facebook
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