127. The Power of Tenacity: Marketing Hacks to Grow Your Business Authentically with April Roberts

In this episode, we’re getting real about marketing hacks that will actually move the needle in your business. These aren’t your typical marketing tips; we’re diving deep into strategies that are designed for real results. If you’ve ever struggled with building your business, balancing your career, or figuring out how to authentically market yourself without feeling “icky,” this episode is for you!

Want personalized guidance? Schedule a free 20-min strategy session with April!

Learn more about the Vixen Founders Collective: https://vixengathering.com/vixen-founders-collective/

Key Takeaways:

Tenacity is Key: Learn how to link your marketing efforts to a bigger purpose that fuels your drive and keeps you moving forward, even when challenges arise.
Treat Marketing as a Problem to Solve: If something doesn’t work, it’s not a failure—it’s a problem to be solved. Learn how to reframe challenges and analyze what went wrong to improve for next time.
Be True to Yourself: Don’t force marketing strategies that don’t align with your core values. Show up authentically to attract the right audience and build trust.

Mic Drop Moments:

“I’m always focused on the end result. I don’t have an ideal way to get there… I’m tied to the end result, and it’s because I always link the end result with passion.”

“Anytime you fail or maybe you’re not a 10 out of a 10, it’s just an opportunity for growth.”

“Don’t do marketing that feels icky to you… People feel your energy.”