136: Confident Selling: How to Create Curiosity and Close Deals with Nikki Rausch

Are you ready to reframe how you think about sales?

In this episode April sits down with Nikki Rausch, CEO of Sales Maven and a sales expert with over 25 years of experience. Nikki has made it her mission to transform the misunderstood process of selling, helping entrepreneurs sell authentically and successfully. If the thought of sales feels “icky” to you, don’t miss this episode—Nikki’s practical advice will change your perspective.

Learn more about the Vixen Founders Collective: https://go.vixengathering.com/vixen-founders-collective/

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Key Takeaways:

How to shift your mindset about sales from something you “do to” someone to something you “do with” someone.
The importance of building rapport and asking the right questions to create curiosity and connection.
Why pacing your conversation and gaining permission are key to effective and authentic sales.
The significance of nonverbal communication and how to leverage it for better results.
How to align your feminine energy with sales to create deeper relationships and meaningful connections.

Mic Drop Moments:

Sales isn’t something you do to someone; it’s something you do with someone.”

“The key to selling authentically is understanding, ‘Do I have permission to put a solution in front of this person?’”

“Creating curiosity is the most missed step in the sales conversation, but it’s also the most important.”

“We all make assumptions in sales, but asking the right questions creates safety and builds real connections.”

“Don’t be afraid to ask, ‘Would you ever consider us working together?’ It might open a door to something fulfilling for both of you.”

Who is Nikki Rausch?

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.