137: Women, Wealth, and Breaking Money Myths: Taking Control of Your Financial Future with Dalene Higgins and Pam Greb

Money—it’s something we all need, yet so many of us feel uneasy talking about it. Whether you’re managing personal finances, navigating retirement planning, or scaling a business, understanding your money is the key to unlocking freedom and peace of mind. But where do you start when the topic feels overwhelming or even intimidating?

In this empowering episode of The Vixen Voice, we dive into the world of women and finances with two incredible guests: Pam Greb, a recovering engineer turned Fractional CFO, and Dalene Higgins, a financial coach and the host of Wealthy After 40. Together, they share actionable insights, mindset shifts, and practical tools to help women confidently manage their money, plan for retirement, and create the financial stability they deserve. Whether you’re a business owner struggling to pay yourself, someone unsure of how to budget, or simply looking for ways to feel more in control of your financial future, this episode has something for you.

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Key Takeaways:

Why women often avoid talking about money and how to shift that mindset.
The importance of knowing your numbers—personally and professionally—and how this sets the stage for achieving your goals.
How entrepreneurs can learn to pay themselves (and why it should be a priority).
Strategies for overcoming money blocks, including identifying limiting beliefs and reshaping your financial mindset.
Why dreaming big is essential, no matter your age or stage of life.

Mic Drop Moments:

“Your business is just a mechanism to get you the life that you want.”

“Spending is neither good nor bad—it’s about making choices that support the life you want.”

“Dream big and remember, you can do anything you want to do.”

“Sometimes we get so caught up in money that we try to assure steps three, four, and five before we even start step one.”

“The most important thing is to know your numbers; they are the foundation of any successful business.”

Who are Dalene Higgins and Pam Greb?

Dalene Higgins is the CEO and Financial Coach at Elevate Finances and the host of the Wealthy After 40 podcast. She specializes in guiding Gen X women and couples from confusion and uncertainty to a clear, organized, and stress-free retirement plan. Drawing on her personal experience of retiring at 50, Dalene offers actionable insights and strategies to help clients transform their retirement dreams into reality.

With a passion for empowering others, Dalene helps her clients overcome debt, build robust retirement savings, and create secure financial futures. She understands the challenges many Gen Xers face when navigating the complexities of retirement planning and believes it’s never too late to start. By gaining clarity on their financial situation and taking proactive steps, Dalene shows her clients that financial freedom and a fulfilling retirement are within reach.

Pam Greb is a ‘recovering’ engineer who has transformed her career into a successful Financial Professional. With over 20 years of experience in corporate America, Pam made the bold decision to leave her high-stakes, six-figure sales position to embark on a journey of self-discovery and purpose. In 2022, she founded Cloud9 Financial, where she combines her analytical engineering mindset with a passion for problem-solving. As a fractional CFO, Pam specializes in empowering stressed-out, overwhelmed business owners to scale and grow their business by guiding them in making informed, data-driven decisions. Her unique approach not only supports businesses but also fosters a sense of clarity and confidence in their financial journey.