Branding is more than just colors and photos – it’s about who you and your business are at your core! In this episode of The Vixen Voice, we’re joined by the incredible Sadie Lovemore, a creative powerhouse dedicated to helping mission-driven brands authentically connect with their audiences.
With a background spanning multiple fields, Sadie shares her journey to honing in on branding and how understanding core values and identity can elevate your business. Together, we dive into the critical differences between branding and marketing and why getting your branding right is the cornerstone of success.
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Key Takeaways:
- Branding vs. Marketing: Discover why branding is the long game and marketing is the short game—and why both need to align for success.
- The Power of Core Values: Learn how defining your business’s core values can drive better decision-making, set boundaries, and create a stronger connection with your audience.
- Building an Authentic Brand: Explore the step-by-step process Sadie uses with her clients, from intake questionnaires to creating a cohesive brand that aligns with both the business’s mission and its ideal client.
- Overcoming Branding Pitfalls: Hear real-world examples of why consistency and staying true to your brand guide are critical for trust and recognition.
- Collaborations That Work: Why having the right team—and trusting your intuition when something feels off—makes all the difference.
Mic Drop Moments:
“Branding is the impression you leave—it’s what people remember after you leave the room.” – Sadie Lovemore
“Core values aren’t just words; they’re the cornerstone of every decision your business makes.” – Sadie Lovemore
“Consistency pays off. Keep putting out the message that you want to help, and the right people will come to you.” – Sadie Lovemore
“If it feels wrong, it’s probably wrong. Don’t let others convince you to stray from your authentic brand.” – Sadie Lovemore
“Think of branding like a foundation—if it’s cracked, everything else will collapse. Build it strong and true to your mission.” – April Roberts
Who is Sadie Lovemore?
Sadie Lovemore is a creative at heart, dedicated to helping mission-driven brands connect authentically with their audiences. Her journey began in Sooke on Vancouver Island and continued in West Philadelphia, where she was raised. Sadie earned a BA in English Literature from the University of Pennsylvania before moving to Cape Town, South Africa, to complete her Master’s in Literature and Modernity, with a focus on the intersections of race and feminism.
After years of experience as a Creative Director in personal development and in various marketing roles, Sadie found her niche in guiding business owners to uncover and embrace their true identities. Now based in Vancouver, she works as a brand specialist and graphic designer, collaborating with her friend and co-founder Janet Neumann at their business, Kosei Designs. She is also exploring interior design, bringing beauty into every corner she touches.
On the personal side, Sadie is a singer and actress currently working on her first EP. She is a proud wife and “mom” to three furry companions. When she’s not designing or creating music, Sadie can often be found in the kitchen, reviving a classic recipe from someone’s grandmother or writing a new song.
Resources:
Sadie’s LinkedIn: https://www.linkedin.com/in/sadie-lovemore
Website: https://koseidesigns.com
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