Going into 2025, many women are thinking about goal setting and leadership – and this conversation is just that!
In this episode, April dives into a powerful conversation with Ali Cox, Olympic medalist turned CEO of Noble West, an award-winning marketing consultancy specializing in agriculture. From her pivotal moments of advocating for others as an 8-year-old to scaling her company into a thriving business, Ali shares her journey of rebranding, leadership, and personal growth.
Together, April and Ali explore the intersection of feminine energy, goal setting, and authenticity in leadership. Discover actionable insights on managing ego vs. intuition, setting intentional goals, and evolving as a visionary leader. Whether you’re an entrepreneur just starting out or scaling to new heights, this episode is packed with wisdom and inspiration for your journey.
Learn more about the Vixen Founders Collective: https://go.vixengathering.com/vixen-founders-collective/
Schedule a free 20-min strategy session with April! https://calendly.com/vixengathering/20-minute_coffee_chat
Key Takeaways:
- Ali’s journey from Olympic rowing to building a renowned marketing agency.
- How to rebrand your business when you’ve outgrown its original vision.
- Key leadership lessons, including the importance of clarity and delegation.
- Strategies for setting impactful personal and professional goals.
- The power of feminine energy in leadership and decision-making.
- Why building intentional relationships with your team and peers matters.
Who is Ali Cox?
Ali Cox is an agriculture and food ingredient marketing visionary and founder of Noble West, an award-winning marketing consultancy that specializes in the entire agricultural ecosystem. From fresh produce andnuts to dairy and agTech, Noble West works in all aspects of agriculture. As a fifth generation farmer, Cox returned home to California’s Central Valley in 2007 with the singular goal of making world-class marketing services available to the abundance of farmers and growers in the area. A fierce advocate for farmers, Ali’s blend of a deep personal connection to the land and business acumen has made her a highly sought after strategist by her clients. With an eye on the future of farming and the climate crisis, Cox regularly consults with her clients on upcycling, regenerative water use, and hydroponic & organic farming practices. Cox was a walk-on rower at the University of San Diego and went on to win a Silver Medal in the 2004 Olympic Games in Athens. A Turlock native, she is a graduate of Turlock Senior High School and University of San Diego where she majored in Communications and minored in business. She happily purchased her childhood home where she resides with husband Tony and their two sons.
Mic Drop Moments:
“Understand your dreams. Dreams become goals, goals become action plans, and action plans become your day-to-day life.” – Ali Cox
“Invite more women into your big meetings. Sometimes all they need is a little nudge.” – Ali Cox
Resources:
https://linkedin.com/in/alicox
Anna Wintour’s MasterClass on Leadership
The Working Genius by Patrick Lencioni
Principles by Ray Dalio
Follow Us on Social!
Vixen Gathering Instagram: @vixengathering
April Roberts Instagram: @aprilrochelleroberts
Vixen Voice Instagram: @thevixenvoice
Vixen Gathering Facebook Page
Vixen Gathering on LinkedIn
Join the Own Your Worth: 3-Day Challenge
Learn more about becoming a founding member of The Vixen Collective here.
Schedule a free 20-min strategy session with April!
*If any links are not working, please contact team@vixengathering.com
