If you’ve ever felt overwhelmed by content marketing, this episode is your game-changer! Host April Roberts dives into the power of visibility and content creation with two dynamic women: Hannah Hoffman, founder of Hannah Hoffman Media, and Emily Lauren Dick, branding expert and owner of Bootstrapped Woman. Together, they break down how to craft compelling content that not only attracts but converts your ideal audience.
From leveraging storytelling to mastering strategic branding, this conversation is packed with actionable insights to help you scale your business with ease.
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Key Takeaways:
- Why so many women resist visibility—and how to overcome it
- The biggest mistakes entrepreneurs make in content marketing
- How to create messaging that connects, engages, and sells
- The power of authenticity in branding and storytelling
- Practical tips for staying consistent without burnout
Mic Drop Moments:
“I think the reason so many women are averse to visibility is because they’re scared. And when we face those fears, we take back our power and we make a difference.” – Emily Lauren Dick
“Social engagement and building a community are two different things. Engaging is just liking and commenting, but building a community means people trust you enough to buy from you—without hesitation.” – Hannah Hoffman
“You don’t need to compare yourself to someone else’s highlight reel. The only person you should compare yourself to is the past version of you.” – Emily Lauren Dick
“Selling doesn’t have to feel sleazy. If you truly believe in what you offer, then you’re doing people a disservice by not telling them about it.” – Hannah Hoffman
“Scaling your business starts with knowing who your audience is, speaking like yourself, and delivering a message that moves them to action.” – April Roberts
Who are Hannah Hoffman & Emily Lauren Dick?
Hannah Hoffman: When other kids dreamed of being astronauts or Olympians, I had one unwavering goal: become Nancy Drew. My childhood was spent sleuthing on my older sisters (thanks to the spy gear Santa brought me) and relentlessly questioning the adults around me to understand why people and the world work the way they do. While I never uncovered all the answers (still working on that), one truth became crystal clear: my purpose is to uncover the truest, most beautiful parts of people, situations, and ideas—and reflect that beauty back in a way that uplifts and transforms. Armed with a degree in Journalism and English, and an insatiable love for words, I’ve spent over five years helping businesses and entrepreneurs craft compelling narratives that don’t just speak to their audience but move them to action. My journey started with freelance gigs, but my passion for connecting people to their purpose through storytelling has blossomed into a thriving business. I know words hold immense power. I believe how we use them is one of the greatest responsibilities we have, especially in business. Every caption, every email, every post—these aren’t just words; they’re opportunities to connect, inspire, and create change. A proud South Louisiana native, I bring a deep sense of heritage and resilience into everything I do. My roots have taught me that no matter where you start, you can create something meaningful, lasting, and uniquely you. When I’m not crafting viral-worthy content strategies or sleuthing for the perfect words, you can find me diving into a good mystery novel, teaching my daughter the art of curiosity, or indulging in a little Cajun cooking.
Emily Lauren Dick is a shamelessly multi-passionate feminist entrepreneur, creative marketer, and published author. She helps small women-owned businesses grow their online presence, wealth, and impact in the world with strategic branding and website design.
Resources:
Connect with Emily:
Website: https://www.bootstrappedwoman.com
Instagram: https://www.instagram.com/bootstrappedwoman
Connect with Hannah:
Website: https://hannahhoffmanmedia.com
Instagram: https://www.instagram.com/hannahhoffmanmedia/
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